Reviews

Every Avalon Partner article on reviews — practical guidance for small businesses across Massachusetts and Rhode Island.

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Reviews9 min read

Google Now Pauses Your Reviews When Someone Attacks Them. What a Bristol Electrician Should Do First.

In April 2026 Google changed how Maps handles review-extortion scams and fake one-star floods. Meanwhile the FTC is now sending warning letters over its Consumer Review Rule, with penalties up to $53,088 per violation. Here is what both changes mean for an electrical contractor in Bristol, RI, and the free thing to do Monday morning.

Jul 25, 2026Read article

Reviews6 min read

Fall River's physical therapists earned 1,793 Google reviews. Four in five of their websites show none of them.

We pulled the Google reputation of every physical therapy practice Google returns for Fall River, MA, then checked whether their own websites carry any trace of it. The reviews are real and hard-won. On the sites, they are almost invisible. Here is the measured data, anonymised, and the free fix any clinic can do today.

Jul 24, 2026Read article