Social Media Audit

Every Avalon Partner article on social media audit — practical guidance for small businesses across Massachusetts and Rhode Island.

All articles

8 articles

Social Media Audit6 min read

One Business, Three Competing Websites

A South Coast marine business runs three live websites and two social pages. It scored 29 of 100 and still ranked mid pack. Five fixes you can copy.

Sep 30, 2026Read article

Social Media Audit6 min read

An Events Page of Events Already Past

A South Coast farm's Upcoming Events page listed twenty events, every one of them finished. What the audit found, and five fixes any business can copy.

Sep 29, 2026Read article

Social Media Audit6 min read

An Events Calendar Search Cannot See

A South Coast shop runs several events a week. Search engines cannot find one of them. Here is the mechanical cause, and five checks you can run today.

Sep 28, 2026Read article

Social Media Audit6 min read

A Perfect Review Record Nobody Sees

A South Coast florist has dozens of near flawless reviews and its own website mentions none of them. The finding, and four fixes you can copy today.

Sep 25, 2026Read article

Social Media Audit7 min read

Great Reviews That Nobody Answers

A South Coast contractor earned years of strong reviews and has never replied to a single one. What that silence costs, and how to fix it this week.

Sep 24, 2026Read article

Social Media Audit7 min read

Closed Mondays, Except Where It Says So

A South Coast restaurant closes on Mondays. Three of the listings customers check first publish Monday hours anyway. Check yours in ten minutes.

Sep 23, 2026Read article

Social Media Audit6 min read

When Your Own Instagram Link Is Broken

The strongest business in this audit series still sends customers to a dead Instagram page. The findings, and five fixes any restaurant can do today.

Sep 22, 2026Read article

Social Media Audit7 min read

A Great Website Nobody Points At

A South Coast contractor built real local search infrastructure, then let the outside of the business rot. The findings, and five fixes you can copy.

Sep 21, 2026Read article