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data-analytics

Every Avalon Partner article tagged data-analytics.

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2 articles

Local SEO10 min read

We Measured 337 SouthCoast Businesses. The Ones Ranked Highest Have the Slowest Websites.

Everyone tells local business owners that a faster website climbs the Google map pack. We tested it against every audit Avalon has run since July. Rank and speed do not move together — and where they do, they move the wrong way.

Aug 21, 2026Read article

Reviews10 min read

Your Star Rating Predicts Nothing About Your Website. We Measured 156 Local Businesses to Check.

Everyone treats the Google star rating as the scoreboard. We tested it against real mobile load times across 156 businesses in Bristol County and nearby Rhode Island, then ran the twenty restaurants Google shows for New Bedford. The correlation is 0.11. Here is what to measure instead.

Aug 1, 2026Read article