southeastern-massachusetts

97 of the 125 Local Business Sites We Measured Have No Way to Book Online. For a Day Care, That Is the Whole Problem.

An autopsy of one signal across 17 audits, 11 categories and 8 towns in Southeastern Massachusetts and Rhode Island: how a customer actually gets in touch. 97 of 125 sites offer no online booking. 37 offer neither booking nor a contact form. For day cares, whose parents research at 9pm, that is the entire funnel.